{"id":1466,"date":"2026-05-27T08:45:34","date_gmt":"2026-05-27T00:45:34","guid":{"rendered":"https:\/\/ai.richu-kjsy.com\/?p=1466"},"modified":"2026-05-27T08:45:34","modified_gmt":"2026-05-27T00:45:34","slug":"google-ai%e8%81%8a%e5%a4%a9%e5%b9%bf%e5%91%8a%e4%b8%8a%e7%ba%bf%ef%bc%8c%e8%bd%ac%e5%8c%96%e7%8e%87%e6%8f%90%e5%8d%8730","status":"publish","type":"post","link":"https:\/\/ai.richu-kjsy.com\/index.php\/2026\/05\/27\/google-ai%e8%81%8a%e5%a4%a9%e5%b9%bf%e5%91%8a%e4%b8%8a%e7%ba%bf%ef%bc%8c%e8%bd%ac%e5%8c%96%e7%8e%87%e6%8f%90%e5%8d%8730\/","title":{"rendered":"Google AI\u804a\u5929\u5e7f\u544a\u4e0a\u7ebf\uff0c\u8f6c\u5316\u7387\u63d0\u534730%"},"content":{"rendered":"<h2>Google \u65b0\u589e Business Agent \u804a\u5929\u673a\u5668\u4eba\u5e7f\u544a\u5e76\u5728\u641c\u7d22\u5185\u6269\u5c55\u7ed3\u8d26\u529f\u80fd\uff0c\u5356\u5bb6\u8be5\u600e\u4e48\u6293\u4f4f\u673a\u4f1a\uff1f<\/h2>\n<p><strong>\u8fd9\u8ddf\u5356\u5bb6\u6709\u4ec0\u4e48\u5173\u7cfb\uff1f<\/strong>Google \u628a AI 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start=\"4\">\n<li>\u4fdd\u5b58\u540e\u63d0\u4ea4\u5ba1\u6838\uff08\u901a\u5e38 1\u20112 \u5929\uff09\uff0c\u5ba1\u6838\u901a\u8fc7\u540e\u673a\u5668\u4eba\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u9875\u7684\u201c\u8054\u7cfb\u8868\u5355\u201d\u4f4d\u7f6e\u81ea\u52a8\u51fa\u73b0\u3002<\/li>\n<\/ol>\n<h4>3\ufe0f\u20e3 \u5728\u641c\u7d22\u7ed3\u679c\u9875\u5f00\u542f\u539f\u751f\u7ed3\u8d26\uff08In\u2011Search Checkout\uff09<\/h4>\n<ol>\n<li>\u8fdb\u5165 Google Merchant Center\uff0c\u8fdb\u5165\u300c\u4ea7\u54c1\u300d\u2192\u300c\u7ed3\u8d26\u8bbe\u7f6e\u300d\u3002<\/li>\n<li>\u52fe\u9009\u300c\u542f\u7528 In\u2011Search Checkout\u300d\u5e76\u7ed1\u5b9a\u5df2\u914d\u7f6e\u597d\u7684 UCP \u7ed3\u8d26\u7aef\u70b9\uff08URL\uff09\u3002<\/li>\n<li>\u4e0a\u4f20\u6700\u65b0\u7684\u5546\u54c1 Feed\uff0c\u786e\u4fdd\u6bcf\u6761\u5546\u54c1\u90fd\u6709 <code>price<\/code>\u3001<code>availability<\/code>\u3001<code>image_link<\/code> \u7b49\u5fc5\u586b\u5b57\u6bb5\u3002<\/li>\n<li>\u63d0\u4ea4\u540e Google \u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5c55\u793a\u5e26\u6709\u300c\u7acb\u5373\u8d2d\u4e70\u300d\u6309\u94ae\u7684\u5361\u7247\uff0c\u7528\u6237\u70b9\u51fb\u5373\u5f39\u51fa\u7ed3\u8d26\u7a97\u53e3\u3002<\/li>\n<\/ol>\n<h4>4\ufe0f\u20e3 \u8ffd\u8e2a\u6548\u679c\u5e76\u4f18\u5316<\/h4>\n<ul>\n<li>\u5728 Google Ads \u4e2d\u6253\u5f00\u300c\u8f6c\u5316\u300d\u2192\u300c\u81ea\u5b9a\u4e49\u8f6c\u5316\u300d>\u300cIn\u2011Search Checkout\u300d\u76d1\u6d4b\u3002<\/li>\n<li>\u5bf9\u6bd4\u201c\u673a\u5668\u4eba\u5bf9\u8bdd\u524d\u540e\u201d\u4ee5\u53ca\u201c\u539f\u751f\u7ed3\u8d26\u524d\u540e\u201d\u7684\u8f6c\u5316\u7387\u3001\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff08AOV\uff09\u548c ROAS\u3002<\/li>\n<li>\u6839\u636e\u6570\u636e\u5fae\u8c03\u673a\u5668\u4eba FAQ\u3001CTA \u6587\u6848\u4ee5\u53ca\u7ed3\u8d26\u9875\u9762\u7684\u4f18\u60e0\u4fe1\u606f\u3002<\/li>\n<\/ul>\n<h3>\u8d39\u7528\u4e0e\u6536\u76ca\u9884\u4f30<\/h3>\n<ul>\n<li><strong>\u8d39\u7528<\/strong>\uff1aBusiness Agent \u673a\u5668\u4eba\u672c\u8eab\u4e0d\u6536\u989d\u5916\u8d39\u7528\uff0c\u6309\u666e\u901a\u641c\u7d22\u5e7f\u544a\u8ba1\u8d39\uff08CPC\uff09\u3002\u539f\u751f\u7ed3\u8d26\u529f\u80fd\u540c\u6837\u8ba1\u5165\u5e7f\u544a\u8d39\u7528\uff0c\u6682\u65e0\u989d\u5916\u5e73\u53f0\u8d39\u7528\u3002<\/li>\n<li><strong>\u5b9e\u6d4b\u4f53\u611f<\/strong>\uff1a\u5728\u540c\u7c7b\u54c1\u724c\u7684\u516c\u5f00\u6848\u4f8b\u4e2d\uff0c\u4f7f\u7528 Business Agent \u540e\u6f5c\u5728\u5ba2\u6237\u63d0\u4ea4\u7387\u63d0\u5347\u7ea6 35%\uff1b\u914d\u5408 In\u2011Search Checkout\uff0c\u8f6c\u5316\u7387\u63d0\u5347 20%\u201130%\uff0c\u6574\u4f53 ROAS \u63d0\u5347 1.5\u20112 \u500d\u3002<\/li>\n<\/ul>\n<h3>\u4f60\u73b0\u5728\u5c31\u8be5\u505a\u7684 3 \u4ef6\u4e8b<\/h3>\n<ul>\n<li>\u2705 \u68c0\u67e5\u5e76\u786e\u4fdd\u4f60\u7684\u5e97\u94fa\u7ed3\u8d26\u6d41\u7a0b\u7b26\u5408 Universal Commerce Protocol\uff08HTTPS\u3001Google Pay API\u3001\u6807\u51c6\u5316\u5546\u54c1 Feed\uff09\u3002<\/li>\n<li>\u2705 \u5728 Google Ads \u4e2d\u5f00\u901a Business Agent\uff0c\u4f7f\u7528\u63d0\u4f9b\u7684 Prompt \u5feb\u901f\u751f\u6210\u673a\u5668\u4eba\u5bf9\u8bdd\u811a\u672c\u5e76\u63d0\u4ea4\u5ba1\u6838\u3002<\/li>\n<li>\u2705 \u5728 Google Merchant Center \u542f\u7528 In\u2011Search Checkout\uff0c\u7ed1\u5b9a\u7ed3\u8d26\u7aef\u70b9\u5e76\u4e0a\u4f20\u6700\u65b0\u5546\u54c1 Feed\uff0c\u5f00\u59cb\u6295\u653e\u5e7f\u544a\u3002<\/li>\n<\/ul>\n<p>\u6293\u4f4f Google AI \u641c\u7d22\u5e7f\u544a\u7684\u7ea2\u5229\uff0c\u76f4\u63a5\u628a\u641c\u7d22\u6d41\u91cf\u8f6c\u5316\u4e3a\u6210\u4ea4\uff0c\u7701\u53bb\u4e2d\u95f4\u8df3\u8f6c\u73af\u8282\uff0c\u63d0\u5347\u8f6c\u5316\u3001\u964d\u4f4e CPL\uff0c\u5feb\u53bb\u8bd5\u8bd5\u5427\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u65b0\u589e Business Agent \u804a\u5929\u673a\u5668\u4eba&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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