{"id":1338,"date":"2026-05-20T08:45:48","date_gmt":"2026-05-20T00:45:48","guid":{"rendered":"https:\/\/ai.richu-kjsy.com\/?p=1338"},"modified":"2026-05-20T08:45:48","modified_gmt":"2026-05-20T00:45:48","slug":"%e8%ae%a2%e5%8d%95%e5%bd%92%e9%9b%b6%e5%88%ab%e6%85%8c%ef%bc%8c30%e5%a4%a9%e5%b8%ae%e4%bd%a0%e6%81%a2%e5%a4%8d%e9%94%80%e9%87%8f%e6%8f%90%e5%8d%8730","status":"publish","type":"post","link":"https:\/\/ai.richu-kjsy.com\/index.php\/2026\/05\/20\/%e8%ae%a2%e5%8d%95%e5%bd%92%e9%9b%b6%e5%88%ab%e6%85%8c%ef%bc%8c30%e5%a4%a9%e5%b8%ae%e4%bd%a0%e6%81%a2%e5%a4%8d%e9%94%80%e9%87%8f%e6%8f%90%e5%8d%8730\/","title":{"rendered":"\u8ba2\u5355\u5f52\u96f6\u522b\u614c\uff0c30\u5929\u5e2e\u4f60\u6062\u590d\u9500\u91cf\u63d0\u534730%"},"content":{"rendered":"<h2>\u9500\u91cf\u9aa4\u964d\uff1f\u6559\u4f60\u572830\u5929\u5185\u627e\u56de\u8ba2\u5355<\/h2>\n<p><strong>\u8fd9\u8ddf\u5356\u5bb6\u6709\u4ec0\u4e48\u5173\u7cfb\uff1f<\/strong>\u5982\u679c\u4f60\u7684 Shopify 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<strong>direct\u3001organic\u3001paid<\/strong> \u4e09\u7c7b\u6d41\u91cf\u7684\u5360\u6bd4\u3002\u5982\u679c <strong>direct<\/strong> \u5360\u6bd4\u5f02\u5e38\u9ad8\uff08>80%\uff09\uff0c\u8bf4\u660e\u53ef\u80fd\u662f <code>UTM \u53c2\u6570\u4e22\u5931<\/code>\u3002<\/li>\n<li>\u5728 GA4 \u4e2d\u6253\u5f00 <code>Events \u2192 view_item<\/code>\uff08\u6d4f\u89c8\u5546\u54c1\uff09\u548c <code>add_to_cart<\/code>\uff08\u52a0\u8d2d\u7269\u8f66\uff09\u4e8b\u4ef6\uff0c\u786e\u8ba4\u8fd9\u4e24\u4e2a\u5173\u952e\u8f6c\u5316\u8def\u5f84\u662f\u5426\u6709\u6570\u636e\u3002\u5982\u679c\u4e24\u8005\u90fd\u4e3a 0\uff0c\u8bf4\u660e\u7528\u6237\u6839\u672c\u6ca1\u6709\u89e6\u8fbe\u5546\u54c1\u9875\u3002<\/li>\n<\/ol>\n<h3>\u6b65\u9aa4 2\uff1a\u6392\u67e5\u652f\u4ed8\u73af\u8282\u662f\u5426\u88ab\u62e6\u622a<\/h3>\n<p>\u5373\u4f7f\u9875\u9762\u663e\u793a\u6b63\u5e38\uff0c\u652f\u4ed8\u7f51\u5173\u7684\u98ce\u63a7\u6216\u5730\u533a\u9650\u5236\u4e5f\u4f1a\u5bfc\u81f4\u8ba2\u5355\u76f4\u63a5\u88ab\u963b\u65ad\u3002<\/p>\n<ol>\n<li>\u767b\u5f55\u4f60\u7684\u652f\u4ed8\u63d0\u4f9b\u5546\uff08Stripe\u3001PayPal\u3001Adyen \u7b49\uff09\uff0c\u67e5\u770b\u6700\u8fd1 30 \u5929\u7684 <strong>\u62d2\u4ed8\uff08declined\uff09<\/strong> \u4e0e <strong>\u98ce\u63a7\u62e6\u622a\uff08risk block\uff09<\/strong> \u62a5\u544a\u3002<\/li>\n<li>\u5728 Shopify \u2192 Settings \u2192 Payments\uff0c\u786e\u8ba4 <strong>\u652f\u4ed8\u65b9\u5f0f\u662f\u5426\u5168\u90e8\u542f\u7528<\/strong>\uff0c\u5c24\u5176\u662f\u9488\u5bf9\u6fb3\u6d32\u672c\u5730\u7684 <code>Afterpay \/ Klarna<\/code>\u3002<\/li>\n<li>\u6253\u5f00 <code>Shopify \u2192 Settings \u2192 Checkout \u2192 Order processing<\/code>\uff0c\u68c0\u67e5\u662f\u5426\u4e0d\u5c0f\u5fc3\u52fe\u9009\u4e86 \u201cRequire phone number\u201d \u6216 \u201cRequire additional verification\u201d\u3002\u5982\u679c\u662f\uff0c\u65b0\u8bbf\u5ba2\u53ef\u80fd\u5728\u7ed3\u8d26\u65f6\u88ab\u76f4\u63a5\u5f39\u7a97\u5361\u4f4f\u3002<\/li>\n<li>\u4f7f\u7528 <code>Incognito<\/code>\uff08\u9690\u8eab\uff09\u7a97\u53e3\u6a21\u62df\u4e00\u6b21\u5b8c\u6574\u4e0b\u5355\uff08\u53ef\u4f7f\u7528\u81ea\u5df1\u7684\u6d4b\u8bd5\u4fe1\u7528\u5361\uff09\uff0c\u89c2\u5bdf\u662f\u5426\u51fa\u73b0\u9519\u8bef\u63d0\u793a\u3002\u8bb0\u5f55\u4e0b\u4efb\u4f55\u5f39\u7a97\u6587\u5b57\u3002<\/li>\n<\/ol>\n<h3>\u6b65\u9aa4 3\uff1a\u6838\u5bf9\u5e7f\u544a\u6295\u653e\u4e0e\u53d7\u4f17\u5339\u914d\u5ea6<\/h3>\n<p>\u5229\u7387\u4e0a\u5347\u5bfc\u81f4\u6d88\u8d39\u964d\u7ea7\uff0c\u539f\u6765\u7684\u9ad8\u4ef7\u4f4d\u53d7\u4f17\u53ef\u80fd\u5df2\u7ecf\u5931\u6548\uff0c\u9700\u8981\u5feb\u901f\u8c03\u6574\u3002<\/p>\n<ol>\n<li>\u6253\u5f00 Meta Ads Manager\uff0c\u67e5\u770b <strong>ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\uff09<\/strong> \u4e0e <strong>Purchase events<\/strong> \u7684\u8d8b\u52bf\u3002\u5982\u679c ROAS \u5df2\u8dcc\u81f3 0.5 \u4ee5\u4e0b\uff0c\u8bf4\u660e\u5e7f\u544a\u88ab\u9519\u8bef\u53d7\u4f17\u6d88\u8017\u3002<\/li>\n<li>\u5728 Google Ads \u2192 Campaigns \u9875\u9762\uff0c\u6253\u5f00 <code>Search terms<\/code> \u62a5\u8868\uff0c\u5254\u9664\u8868\u73b0\u4e0d\u4f73\u7684\u5173\u952e\u8bcd\uff08\u8f6c\u5316\u7387 < 1%\uff09\uff0c\u5e76\u52a0\u5165\u66f4\u5177\u6027\u4ef7\u6bd4\u7684\u957f\u5c3e\u8bcd\u3002<\/li>\n<li>\u521b\u5efa <strong>\u5174\u8da3\/\u884c\u4e3a\u5c42\u7ea7\u7684\u7ec6\u5206\u53d7\u4f17<\/strong>\uff1a\u4f8b\u5982\u201c\u6b63\u5728\u5bfb\u627e\u6027\u4ef7\u6bd4\u9ad8\u7684\u5bb6\u5c45\u7528\u54c1\u201d\u201c\u521a\u642c\u65b0\u5bb6\u7684\u5e74\u8f7b\u5bb6\u5ead\u201d\u3002\u5728 Meta \u4e2d\u4f7f\u7528 <code>Lookalike\uff08\u76f8\u4f3c\u53d7\u4f17\uff09<\/code>\uff0c\u57fa\u4e8e\u8fc7\u53bb 30 \u5929\u7684\u8d2d\u4e70\u8005\u751f\u6210 1%\u20112% \u7684\u53d7\u4f17\u3002<\/li>\n<li>\u8bbe\u7f6e <strong>\u8f6c\u5316\u4ef7\u503c\u4e0a\u9650\uff08Conversion value cap\uff09<\/strong>\uff0c\u9632\u6b62\u5e73\u53f0\u56e0\u9884\u7b97\u4e0d\u8db3\u81ea\u52a8\u964d\u4f4e\u51fa\u4ef7\u3002<\/li>\n<\/ol>\n<h3>\u6b65\u9aa4 4\uff1a\u5ba1\u89c6\u7f51\u7ad9\u6838\u5fc3\u8f6c\u5316\u8981\u7d20<\/h3>\n<ol>\n<li><strong>\u9875\u9762\u52a0\u8f7d\u901f\u5ea6<\/strong>\uff1a\u4f7f\u7528 <code>Google PageSpeed Insights<\/code> \u68c0\u6d4b\u9996\u9875\u4e0e\u4ea7\u54c1\u9875\u7684 FCP\uff08First Contentful Paint\uff09\u662f\u5426\u5728 2 \u79d2\u4ee5\u5185\u3002\u82e5\u8d85\u8fc7\uff0c\u8003\u8651\u5f00\u542f <code>Shopify CDN<\/code>\u3001\u538b\u7f29\u56fe\u7247\u6216\u4f7f\u7528 <code>Shopify Image Optimizer<\/code> \u63d2\u4ef6\u3002<\/li>\n<li><strong>\u4ef7\u683c\u4e0e\u4fc3\u9500\u4fe1\u606f<\/strong>\uff1a\u5728\u6fb3\u6d32\u5229\u7387\u4e0a\u8c03\u7684\u5b8f\u89c2\u73af\u5883\u4e0b\uff0c\u4e70\u5bb6\u66f4\u503e\u5411\u4e8e\u6298\u6263\u3002\u5feb\u901f\u5728 <code>Shopify \u2192 Discounts<\/code> \u521b\u5efa \u201c\u5168\u7ad9\u6ee1 100 \u6fb3\u5143\u7acb\u51cf 10 \u6fb3\u5143\u201d \u7684\u9650\u65f6\u7801\uff0c\u8bbe\u7f6e 7 \u5929\u5012\u8ba1\u65f6\u3002<\/li>\n<li><strong>\u4fe1\u4efb\u5ea6<\/strong>\uff1a\u5728\u7ed3\u8d26\u9875\u5e95\u90e8\u6dfb\u52a0 <code>\u6fb3\u6d32\u672c\u5730\u652f\u4ed8\u6807\u8bc6\uff08Afterpay\u3001Zip Pay\uff09<\/code> \u4e0e <code>\u5b89\u5168\u652f\u4ed8\u5fbd\u7ae0\uff08Norton, McAfee\uff09<\/code>\uff0c\u63d0\u5347\u4fe1\u4efb\u611f\u3002<\/li>\n<li><strong>\u8d2d\u7269\u8f66\u653e\u5f03\u76d1\u6d4b<\/strong>\uff1a\u5f00\u542f <code>Shopify \u2192 Settings \u2192 Checkout \u2192 Abandoned checkout emails<\/code>\uff0c\u5e76\u5728\u90ae\u4ef6\u4e2d\u52a0\u5165 \u201c\u9650\u65f6\u4f18\u60e0\u7801 + \u514d\u8d39\u8fd0\u8d39\u201d\u3002\u5982\u679c\u4e4b\u524d\u6ca1\u6709\u4efb\u4f55\u653e\u5f03\u8bb0\u5f55\uff0c\u8bf4\u660e\u7528\u6237\u6839\u672c\u6ca1\u6709\u8fdb\u5165\u7ed3\u8d26\u3002<\/li>\n<\/ol>\n<h3>\u6b65\u9aa4 5\uff1a\u5229\u7528 AI \u5feb\u901f\u751f\u6210\u9ad8\u8f6c\u5316\u6587\u6848<\/h3>\n<p>\u5728\u6d41\u91cf\u4ecd\u7136\u5145\u8db3\u7684\u60c5\u51b5\u4e0b\uff0c\u6587\u6848\u662f\u63d0\u5347\u8f6c\u5316\u7684\u5173\u952e\u3002\u4e0b\u9762\u7528 <code>ChatGPT\u6700\u65b0\u7248<\/code> \u751f\u6210 3 \u6761\u9488\u5bf9\u6fb3\u6d32\u6d88\u8d39\u8005\u7684\u4fc3\u9500\u6807\u9898\uff1a<\/p>\n<pre><code>Prompt:\n\"\u51993\u6761\u9002\u5408\u5728\u6fb3\u6d32\u7ebf\u4e0a\u5bb6\u5c45\u7528\u54c1\u5e97\u4f7f\u7528\u7684\u4fc3\u9500\u6807\u9898\uff0c\u8981\u6c42\u7a81\u51fa\u5229\u7387\u4e0a\u8c03\u5bfc\u81f4\u7684\u6d88\u8d39\u7406\u6027\uff0c\u5b57\u6570\u4e0d\u8d85\u8fc7 12 \u4e2a\u4e2d\u6587\u5b57\u7b26\uff0c\u5e26\u6709\u2018\u9650\u65f6\u2019\u6216\u2018\u7acb\u51cf\u2019\u5173\u952e\u8bcd\u3002\" \n<\/code><\/pre>\n<p>\u5f97\u5230\u7684\u793a\u4f8b\uff1a<\/p>\n<ul>\n<li>\u9650\u65f6\u7acb\u51cf10%\u00b7\u7406\u6027\u8d2d\u7269\u9996\u9009<\/li>\n<li>\u6fb3\u6d32\u5229\u7387\u5347\uff0c\u7701\u94b1\u66f4\u91cd\u8981<\/li>\n<li>7\u5929\u62a2\u8d2d\u00b7\u5168\u573a\u6ee1100\u51cf15<\/li>\n<\/ul>\n<p>\u5c06\u8fd9\u4e9b\u6807\u9898\u653e\u8fdb\u9996\u9875 Banner\u3001Meta \u5e7f\u544a\u6587\u6848\u3001Google Shopping \u5546\u54c1\u6807\u9898\uff0c\u5373\u53ef\u5728 48 \u5c0f\u65f6\u5185\u89c2\u5bdf\u70b9\u51fb\u7387\u63d0\u5347\u3002<\/p>\n<h3>\u6b65\u9aa4 6\uff1a\u76d1\u63a7\u5e76\u8fed\u4ee3\uff08\u6bcf 3 \u5929\u4e00\u6b21\uff09<\/h3>\n<ol>\n<li>\u5728 <code>Google Sheet<\/code> 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