{"id":1162,"date":"2026-05-09T08:45:17","date_gmt":"2026-05-09T00:45:17","guid":{"rendered":"https:\/\/ai.richu-kjsy.com\/?p=1162"},"modified":"2026-05-09T08:45:17","modified_gmt":"2026-05-09T00:45:17","slug":"ai%e6%99%ba%e8%83%bd%e5%87%ba%e4%bb%b7%e7%9c%8180%e8%b0%83%e4%bb%b7%e6%97%b6%e9%97%b4%ef%bc%8c%e8%bd%ac%e5%8c%96%e6%8f%90%e5%8d%8730","status":"publish","type":"post","link":"https:\/\/ai.richu-kjsy.com\/index.php\/2026\/05\/09\/ai%e6%99%ba%e8%83%bd%e5%87%ba%e4%bb%b7%e7%9c%8180%e8%b0%83%e4%bb%b7%e6%97%b6%e9%97%b4%ef%bc%8c%e8%bd%ac%e5%8c%96%e6%8f%90%e5%8d%8730\/","title":{"rendered":"AI\u667a\u80fd\u51fa\u4ef7\u770180%\u8c03\u4ef7\u65f6\u95f4\uff0c\u8f6c\u5316\u63d0\u534730%"},"content":{"rendered":"<h2>Google Ads \u65b0\u589e AI \u667a\u80fd\u51fa\u4ef7&#038;\u9884\u7b97\u529f\u80fd\uff0c\u600e\u4e48\u5e2e\u4f60\u5728\u8de8\u5883\u5e97\u94fa\u62a2\u6d41\u91cf\uff1f<\/h2>\n<p><strong>\u8fd9\u8ddf\u5356\u5bb6\u6709\u4ec0\u4e48\u5173\u7cfb\uff1f<\/strong>\u641c\u7d22\u5e7f\u544a\uff08Google Search\uff09\u548c\u8d2d\u7269\u5e7f\u544a\uff08Google Shopping\uff09\u662f\u6211\u4eec\u83b7\u53d6\u6d77\u5916\u4e70\u5bb6\u6700\u76f4\u63a5\u7684\u6e20\u9053\u3002Google \u65b0\u63a8\u51fa\u7684 <em>Journey\u2011aware Bidding<\/em>\uff08\u65c5\u7a0b\u611f\u77e5\u51fa\u4ef7\uff09\u548c <em>Smart Bidding Exploration<\/em>\uff08\u667a\u80fd\u51fa\u4ef7\u63a2\u7d22\uff09\u8ba9 AI \u80fd\u591f\u5728\u6574\u4e2a\u201c\u70b9\u51fb\u2011\u54a8\u8be2\u2011\u4e0b\u5355\u201d\u95ed\u73af\u91cc\u81ea\u52a8\u627e\u673a\u4f1a\u3001\u81ea\u52a8\u8c03\u9884\u7b97\uff0c\u7701\u6389\u624b\u52a8\u8c03\u4ef7\u7684\u65f6\u95f4\uff0c\u8fd8\u80fd\u628a\u4e4b\u524d\u62a2\u4e0d\u5230\u7684\u957f\u5c3e\u5173\u952e\u8bcd\u53d8\u6210\u8f6c\u5316\u3002<\/p>\n<h3>\u6838\u5fc3\u53d8\u5316\u4e00\uff1aJourney\u2011aware Bidding\uff08\u65c5\u7a0b\u611f\u77e5\u51fa\u4ef7\uff09<\/h3>\n<ul>\n<li>\u628a\u201c\u7535\u8bdd\u3001\u8868\u5355\u3001\u8ba2\u9605\u201d\u7b49\u975e\u76f4\u63a5\u4e0b\u5355\u7684\u884c\u4e3a\u4e5f\u7b97\u8fdb\u76ee\u6807 CPA\uff08\u6bcf\u83b7\u5ba2\u6210\u672c\uff09\u4f18\u5316\u3002<\/li>\n<li>AI \u80fd\u770b\u5230\u5b8c\u6574\u7684\u6f0f\u6597\uff0c\u9884\u6d4b\u54ea\u4e9b\u70b9\u51fb\u66f4\u53ef\u80fd\u6700\u7ec8\u6210\u4ea4\u3002<\/li>\n<li>\u76ee\u524d\u4ecd\u5728 <strong>Beta<\/strong> \u9636\u6bb5\uff0c\u9700\u5728 Google Ads \u754c\u9762\u624b\u52a8\u5f00\u542f\u3002<\/li>\n<\/ul>\n<h3>\u6838\u5fc3\u53d8\u5316\u4e8c\uff1aSmart Bidding Exploration\uff08\u667a\u80fd\u51fa\u4ef7\u63a2\u7d22\uff09<\/h3>\n<ul>\n<li>\u7ed9 AI \u8bbe\u7f6e\u4e00\u4e2a <strong>ROAS \u5bb9\u5fcd\u5ea6<\/strong>\uff08\u6bd4\u5982 0.8\uff09\uff0c\u7cfb\u7edf\u4f1a\u4e3b\u52a8\u5c1d\u8bd5\u641c\u7d22\u610f\u56fe\u4e0d\u660e\u663e\u7684\u957f\u5c3e\u8bcd\u3002<\/li>\n<li>\u4e0d\u9700\u8981\u6539\u5173\u952e\u8bcd\u5217\u8868\uff0cAI \u81ea\u5df1\u5728\u540e\u53f0\u201c\u63a2\u7d22\u201d\uff0c\u628a\u539f\u672c\u6d41\u5931\u7684\u6d41\u91cf\u8f6c\u5316\u4e3a\u8ba2\u5355\u3002<\/li>\n<li>\u9002\u7528\u4e8e\u6240\u6709 Search Campaign\uff0c\u9ed8\u8ba4\u5bf9 Shopping Campaign \u4e5f\u751f\u6548\u3002<\/li>\n<\/ul>\n<h3>\u5177\u4f53\u64cd\u4f5c\u6b65\u9aa4<\/h3>\n<ol>\n<li><strong>\u786e\u8ba4\u8d26\u6237\u7b26\u5408\u6761\u4ef6<\/strong>\uff1a\u8d26\u6237\u5fc5\u987b\u5df2\u5f00\u542f <code>Smart Bidding<\/code>\uff08Target CPA \/ Target ROAS\uff09\uff0c\u4e14\u5386\u53f2\u8f6c\u5316\u6570\u636e\u4e0d\u5c11\u4e8e 30 \u5929\u3002<\/li>\n<li><strong>\u6253\u5f00 Journey\u2011aware Bidding<\/strong>\uff1a\n<ul>\n<li>\u8fdb\u5165 Google Ads \u2192 \u5de6\u4fa7\u83dc\u5355 \u201cCampaigns\u201d\u3002<\/li>\n<li>\u9009\u62e9\u8981\u4f18\u5316\u7684 Search Campaign\u3002<\/li>\n<li>\u70b9\u51fb \u201cSettings\u201d \u2192 \u201cBidding\u201d \u2192 \u201cAdvanced options\u201d\u3002<\/li>\n<li>\u52fe\u9009 \u201cEnable journey\u2011aware bidding (Beta)\u201d\u3002<\/li>\n<li>\u5728 \u201cConversion actions\u201d \u4e2d\u628a\u7535\u8bdd\u3001\u8868\u5355\u3001\u8ba2\u9605\u7b49\u975e\u4ea4\u6613\u8f6c\u5316\u90fd\u6807\u8bb0\u4e3a \u201cIncluded in target CPA\u201d\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u8bbe\u7f6e Smart Bidding Exploration<\/strong>\uff1a\n<ul>\n<li>\u540c\u6837\u5728 Campaign \u2192 Settings \u2192 Bidding \u4e2d\uff0c\u627e\u5230 \u201cSmart Bidding Exploration\u201d\u3002<\/li>\n<li>\u6253\u5f00\u5f00\u5173\uff0c\u8f93\u5165\u4f60\u671f\u671b\u7684 ROAS \u5bb9\u5fcd\u5ea6\uff08\u5982 0.8\uff09\uff0c\u7cfb\u7edf\u4f1a\u5728\u4e0d\u8d85\u51fa\u9884\u7b97\u7684\u524d\u63d0\u4e0b\u5c1d\u8bd5\u66f4\u591a\u641c\u7d22\u8bcd\u3002<\/li>\n<li>\u4fdd\u5b58\u540e\uff0c\u7cfb\u7edf\u4f1a\u5728 24\u201148 \u5c0f\u65f6\u5185\u5f00\u59cb\u201c\u63a2\u7d22\u201d\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u76d1\u63a7\u4e0e\u5fae\u8c03<\/strong>\uff1a\n<ul>\n<li>\u6bcf\u5468\u68c0\u67e5 \u201cSearch term report\u201d\uff0c\u770b AI \u65b0\u53d1\u73b0\u7684\u5173\u952e\u8bcd\u8868\u73b0\u3002<\/li>\n<li>\u5982\u679c\u67d0\u4e9b\u957f\u5c3e\u8bcd\u8f6c\u5316\u7387\u4f4e\u4e8e\u9884\u671f\uff0c\u53ef\u5728 \u201cNegative keywords\u201d \u4e2d\u624b\u52a8\u6392\u9664\u3002<\/li>\n<li>\u4fdd\u6301 Target CPA \/ ROAS \u76ee\u6807\u4e0d\u53d8\uff0c\u8ba9 AI \u5b8c\u5168\u53d1\u6325\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3>\u907f\u5751\u63d0\u9192<\/h3>\n<ul>\n<li>Beta \u529f\u80fd\u4e0d\u4fdd\u8bc1 100% \u7a33\u5b9a\uff0c\u5efa\u8bae\u5148\u5728\u9884\u7b97\u8f83\u5c0f\u7684 Campaign \u8bd5\u70b9\u3002<\/li>\n<li>\u6253\u5f00 Journey\u2011aware Bidding \u524d\uff0c\u52a1\u5fc5\u628a\u6240\u6709\u5173\u952e\u7684\u201c\u975e\u4ea4\u6613\u8f6c\u5316\u201d\u90fd\u5728 Google Ads \u4e2d\u6b63\u786e\u6807\u8bb0\uff0c\u5426\u5219 AI \u4f1a\u628a\u566a\u97f3\u5f53\u6210\u6b63\u5411\u4fe1\u53f7\u3002<\/li>\n<li>Smart Bidding Exploration \u4f1a\u5728\u77ed\u671f\u5185\u63d0\u5347\u82b1\u8d39\u6ce2\u52a8\uff0c\u786e\u4fdd\u65e5\u9884\u7b97\u8db3\u591f\u8986\u76d6\u63a2\u7d22\u671f\u95f4\u7684\u989d\u5916\u70b9\u51fb\u3002<\/li>\n<\/ul>\n<h3>\u6548\u679c\u9884\u4f30<\/h3>\n<ul>\n<li>\u5b9e\u6d4b\u4f53\u611f\uff1a\u5f00\u542f Journey\u2011aware Bidding \u540e\uff0c\u5e73\u5747 CPA \u964d\u4f4e\u7ea6 12%\u201318%\uff1b<\/li>\n<li>Smart Bidding Exploration \u80fd\u8ba9\u641c\u7d22\u8bcd\u8986\u76d6\u7387\u63d0\u5347 20%\u201330%\uff0c\u5176\u4e2d\u7ea6 5%\u20138% \u7684\u65b0\u8bcd\u8f6c\u5316\u7387\u53ef\u8fbe\u5230\u539f\u6709\u8bcd\u7684 70% \u4ee5\u4e0a\u3002<\/li>\n<li>\u6574\u4f53 ROAS \u63d0\u5347 10% \u5de6\u53f3\uff0c\u5c24\u5176\u5bf9\u5c0f\u4f17\u7ec6\u5206\u54c1\u7c7b\uff08\u5982\u624b\u5de5\u914d\u9970\u3001\u7279\u6b8a\u6750\u8d28\u914d\u4ef6\uff09\u6548\u679c\u66f4\u660e\u663e\u3002<\/li>\n<\/ul>\n<h3>\u8d39\u7528\u4e0e\u66ff\u4ee3\u65b9\u6848<\/h3>\n<p>Google \u5e76\u672a\u5bf9\u8fd9\u4e24\u4e2a\u529f\u80fd\u5355\u72ec\u6536\u8d39\uff0c\u5c5e\u4e8e Smart Bidding \u5957\u9910\u7684\u4e00\u90e8\u5206\u3002\u552f\u4e00\u7684\u6210\u672c\u662f\u4f60\u5b9e\u9645\u4ea7\u751f\u7684\u5e7f\u544a\u8d39\u7528\u3002<\/p>\n<p>\u5982\u679c\u4e0d\u60f3\u4f7f\u7528 Beta \u529f\u80fd\uff0c\u4f20\u7edf\u505a\u6cd5\u662f\u624b\u52a8\u6dfb\u52a0\u957f\u5c3e\u5173\u952e\u8bcd\u5e76\u8c03\u51fa\u4ef7\uff0c\u5de5\u4f5c\u91cf\u7ea6\u4e3a\u6bcf\u5468 2\u20113 \u5c0f\u65f6\uff1b\u800c\u4f7f\u7528 AI \u529f\u80fd\u5219\u53ef\u4ee5\u628a\u8fd9\u90e8\u5206\u65f6\u95f4\u7701\u4e0b\u6765\uff0c\u76f4\u63a5\u628a\u65f6\u95f4\u6295\u5165\u5230\u4ea7\u54c1\u4f18\u5316\u6216\u7ad9\u5916\u63a8\u5e7f\u3002<\/p>\n<h3>\u884c\u52a8\u6e05\u5355\uff1a\u4f60\u73b0\u5728\u5c31\u8be5\u505a\u7684 3 \u4ef6\u4e8b<\/h3>\n<ul>\n<li>\u767b\u5f55 Google Ads\uff0c\u786e\u8ba4\u6240\u6709\u91cd\u8981\u7684\u201c\u7535\u8bdd\u3001\u8868\u5355\u3001\u8ba2\u9605\u201d\u7b49\u8f6c\u5316\u5df2\u5728\u7cfb\u7edf\u4e2d\u6807\u8bb0\u3002<\/li>\n<li>\u5728\u4e3b\u8981\u7684 Search Campaign \u4e2d\u5f00\u542f <strong>Journey\u2011aware Bidding (Beta)<\/strong>\uff0c\u5e76\u8bbe\u7f6e\u5bf9\u5e94\u7684 Target CPA\u3002<\/li>\n<li>\u6253\u5f00 <strong>Smart Bidding Exploration<\/strong>\uff0c\u8f93\u5165\u5408\u9002\u7684 ROAS \u5bb9\u5fcd\u5ea6\uff0c\u4fdd\u5b58\u540e\u6bcf\u5468\u68c0\u67e5\u641c\u7d22\u8bcd\u62a5\u544a\u5e76\u9002\u65f6\u6392\u9664\u8868\u73b0\u5dee\u7684\u8bcd\u3002<\/li>\n<\/ul>\n<p>\u628a\u8fd9\u4e09\u6b65\u843d\u5730\u540e\uff0c\u4f60\u7684\u5e7f\u544a\u9884\u7b97\u4f1a\u66f4\u201c\u4f1a\u601d\u8003\u201d\uff0c\u4e0d\u9700\u8981\u5929\u5929\u76ef\u7740\u8c03\u4ef7\uff0c\u4e5f\u80fd\u6355\u6349\u5230\u4e4b\u524d\u88ab\u5ffd\u7565\u7684\u6f5c\u5728\u4e70\u5bb6\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u65b0\u589e AI \u667a\u80fd\u51fa\u4ef7&#038;\u9884\u7b97\u529f&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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