{"id":1064,"date":"2026-05-02T08:45:54","date_gmt":"2026-05-02T00:45:54","guid":{"rendered":"https:\/\/ai.richu-kjsy.com\/?p=1064"},"modified":"2026-05-02T08:45:54","modified_gmt":"2026-05-02T00:45:54","slug":"%e4%bd%bf%e7%94%a8ai-max%ef%bc%8cshopping%e5%b9%bf%e5%91%8a%e8%bd%ac%e5%8c%96%e6%8f%90%e5%8d%8730","status":"publish","type":"post","link":"https:\/\/ai.richu-kjsy.com\/index.php\/2026\/05\/02\/%e4%bd%bf%e7%94%a8ai-max%ef%bc%8cshopping%e5%b9%bf%e5%91%8a%e8%bd%ac%e5%8c%96%e6%8f%90%e5%8d%8730\/","title":{"rendered":"\u4f7f\u7528AI Max\uff0cShopping\u5e7f\u544a\u8f6c\u5316\u63d0\u534730%"},"content":{"rendered":"<h2>Google Ads \u63a8\u51fa AI Max for Shopping\uff0c\u76f4\u63a5\u5f71\u54cd\u4f60\u7684\u8d2d\u7269\u5e7f\u544a\u6295\u653e<\/h2>\n<p><strong>\u8fd9\u8ddf\u5356\u5bb6\u6709\u4ec0\u4e48\u5173\u7cfb\uff1f<\/strong>\u4f20\u7edf\u7684 Shopping \u5e7f\u544a\u53ea\u80fd\u5339\u914d\u7528\u6237\u7684\u7cbe\u51c6\u5546\u54c1\u5173\u952e\u8bcd\uff0c\u9762\u5bf9\u201c\u6700\u8212\u9002\u7684\u5c45\u5bb6\u670d\u201d\u201c\u9002\u5408\u6625\u5b63\u7684\u8f7b\u8584\u5916\u5957\u201d\u7b49\u5bf9\u8bdd\u5f0f\u641c\u7d22\u65f6\uff0c\u5e7f\u544a\u5f80\u5f80\u4e0d\u51fa\u73b0\u3002Google \u65b0\u589e\u7684 <code>AI Max for Shopping<\/code> \u80fd\u628a\u5546\u54c1\u5c5e\u6027\uff08\u9762\u6599\u67d4\u8f6f\u5ea6\u3001\u8010\u7528\u6027\u3001\u7248\u578b\u7b49\uff09\u8f6c\u5316\u4e3a\u81ea\u7136\u8bed\u8a00\u5e7f\u544a\u6587\u6848\uff0c\u5e76\u81ea\u52a8\u5339\u914d\u6700\u5408\u9002\u7684\u843d\u5730\u9875\uff0c\u8ba9\u4f60\u7684\u5e7f\u544a\u5728\u201c\u53d1\u73b0\u9636\u6bb5\u201d\u4e5f\u80fd\u88ab\u7528\u6237\u770b\u5230\uff0c\u63d0\u5347\u6d41\u91cf\u548c\u8f6c\u5316\u3002<\/p>\n<h3>\u5173\u952e\u529f\u80fd\u4e00\u76ee\u4e86\u7136<\/h3>\n<ul>\n<li><strong>Text Customization\uff08\u6587\u6848\u5b9a\u5236\uff09<\/strong>\uff1aAI \u6839\u636e\u7528\u6237\u7684\u610f\u56fe\u751f\u6210\u5bf9\u5e94\u7684\u5e7f\u544a\u6807\u9898\/\u63cf\u8ff0\uff0c\u76f4\u63a5\u56de\u5e94\u201c\u6700\u9002\u5408\u5c45\u5bb6\u7a7f\u7684\u9ad8\u8d28\u91cf\u8863\u670d\u201d\u3002<\/li>\n<li><strong>Final URL Expansion\uff08FUE\uff0c\u6700\u7ec8\u94fe\u63a5\u6269\u5c55\uff09<\/strong>\uff1a\u4e0d\u518d\u5c40\u9650\u4e8e\u4ea7\u54c1\u8be6\u60c5\u9875\uff0c\u7cfb\u7edf\u4f1a\u628a\u7528\u6237\u610f\u56fe\u5339\u914d\u5230\u6700\u76f8\u5173\u7684\u7c7b\u76ee\u9875\u3001\u96c6\u5408\u9875\u6216\u5185\u5bb9\u9875\u3002<\/li>\n<li><strong>Optimal Format Selection\uff08\u6700\u4f73\u683c\u5f0f\u9009\u62e9\uff09<\/strong>\uff1a\u7cfb\u7edf\u81ea\u52a8\u5224\u65ad\u662f\u4f7f\u7528\u4f20\u7edf Shopping \u5e7f\u544a\u8fd8\u662f\u6587\u5b57\u5e7f\u544a\uff08Search\uff09\uff0c\u4fdd\u8bc1\u5c55\u793a\u5f62\u5f0f\u6700\u8d34\u5408\u7528\u6237\u9700\u6c42\u3002<\/li>\n<\/ul>\n<h3>\u4f55\u65f6\u751f\u6548\uff1f<\/h3>\n<p>AI Max for Shopping \u5df2\u5728 2024 \u5e74 5 \u6708\u6b63\u5f0f\u4e0a\u7ebf\u3002\u73b0\u6709\u7684 Shopping Campaign \u53ea\u9700\u201c\u4e00\u952e\u5347\u7ea7\u201d\uff0c\u5373\u53ef\u5f00\u542f\u4e0a\u8ff0\u529f\u80fd\u3002\u82e5\u4e0d\u60f3\u7acb\u523b\u4f7f\u7528 FUE\uff0c\u53ef\u968f\u65f6\u5728\u5e7f\u544a\u8bbe\u7f6e\u91cc\u5173\u95ed\uff0c\u4fdd\u6301\u539f\u6709\u6295\u653e\u65b9\u5f0f\u3002<\/p>\n<h3>\u5177\u4f53\u64cd\u4f5c\u6b65\u9aa4<\/h3>\n<ol>\n<li><strong>\u786e\u8ba4\u8d26\u53f7\u8d44\u683c<\/strong>\uff1a\u786e\u4fdd\u4f60\u7684 Google Ads \u8d26\u6237\u5df2\u7ecf\u521b\u5efa\u5e76\u5728\u8fd0\u884c <code>Shopping Campaign<\/code>\uff0c\u5e76\u4e14 Merchant Center \u4e2d\u7684\u5546\u54c1 Feed \u5df2\u5b8c\u6574\uff08\u5305\u542b\u6750\u8d28\u3001\u67d4\u8f6f\u5ea6\u3001\u8010\u7528\u5ea6\u7b49\u81ea\u5b9a\u4e49\u5c5e\u6027\uff09\u3002<\/li>\n<li><strong>\u8fdb\u5165 Shopping Campaign \u8bbe\u7f6e<\/strong>\uff1a\u5728\u5de6\u4fa7\u5bfc\u822a\u680f\u9009\u62e9 <code>Campaigns \u2192 Shopping Campaign \u2192 Settings<\/code>\uff0c\u627e\u5230 <code>AI Max for Shopping<\/code> \u5f00\u5173\u3002<\/li>\n<li><strong>\u4e00\u952e\u5347\u7ea7<\/strong>\uff1a\u70b9\u51fb <code>Upgrade to AI Max<\/code>\uff0c\u7cfb\u7edf\u4f1a\u5f39\u51fa\u786e\u8ba4\u6846\uff0c\u63d0\u793a\u4fdd\u7559\u73b0\u6709\u51fa\u4ef7\u7b56\u7565\u548c\u5546\u54c1\u5b9a\u4f4d\u3002\u786e\u8ba4\u540e\u7cfb\u7edf\u81ea\u52a8\u4e3a\u6bcf\u4e2a\u5546\u54c1\u751f\u6210\u6587\u6848\u5e76\u5f00\u542f FUE\u3002<\/li>\n<li><strong>\u68c0\u67e5\u6587\u6848\u4e0e\u843d\u5730\u9875<\/strong>\uff1a\n<ul>\n<li>\u5728 <code>Ads & extensions \u2192 Ads<\/code> \u67e5\u770b\u7cfb\u7edf\u751f\u6210\u7684\u6807\u9898\/\u63cf\u8ff0\uff0c\u5fc5\u8981\u65f6\u624b\u52a8\u5fae\u8c03\u3002<\/li>\n<li>\u5728 <code>Assets \u2192 Final URLs<\/code> \u786e\u8ba4 FUE \u5df2\u542f\u7528\uff0c\u7cfb\u7edf\u4f1a\u5217\u51fa\u5019\u9009\u7684\u7c7b\u76ee\u9875\u6216\u96c6\u5408\u9875\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u76d1\u63a7\u8868\u73b0<\/strong>\uff1a\u8fdb\u5165 <code>Reports \u2192 Performance<\/code>\uff0c\u65b0\u589e\u201cAI Max \u6587\u6848\u201d\u4e0e\u201cFUE \u89e6\u8fbe\u7387\u201d\u7ef4\u5ea6\uff0c\u89c2\u5bdf\u70b9\u51fb\u7387\uff08CTR\uff09\u548c\u8f6c\u5316\u7387\uff08CVR\uff09\u7684\u53d8\u5316\u3002<\/li>\n<li><strong>\u6309\u9700\u5173\u95ed FUE<\/strong>\uff1a\u5982\u679c\u53d1\u73b0\u6d41\u91cf\u8d28\u91cf\u4e0b\u964d\uff0c\u56de\u5230 Campaign \u8bbe\u7f6e\uff0c\u5173\u95ed <code>Final URL Expansion<\/code> \u5373\u53ef\u6062\u590d\u4ec5 Shopping \u5e7f\u544a\u6295\u653e\u3002<\/li>\n<\/ol>\n<h3>\u907f\u5751\u63d0\u9192<\/h3>\n<ul>\n<li>\u5546\u54c1 Feed \u5fc5\u987b\u5305\u542b\u8db3\u591f\u7684\u5c5e\u6027\uff08\u5982 <code>material<\/code>\u3001<code>fit<\/code>\u3001<code>softness<\/code>\uff09\uff0c\u5426\u5219 AI \u751f\u6210\u7684\u6587\u6848\u4f1a\u975e\u5e38\u901a\u7528\uff0c\u6548\u679c\u4e0d\u660e\u663e\u3002<\/li>\n<li>FUE \u53ef\u80fd\u628a\u6d41\u91cf\u5bfc\u5411\u96c6\u5408\u9875\uff0c\u96c6\u5408\u9875\u7684\u8f6c\u5316\u8def\u5f84\u8981\u63d0\u524d\u4f18\u5316\uff08\u52a0\u8f7d\u901f\u5ea6\u3001\u6e05\u6670\u7684 CTA\uff09\uff0c\u5426\u5219\u4f1a\u51fa\u73b0\u9ad8\u70b9\u51fb\u4f4e\u8f6c\u5316\u7684\u60c5\u51b5\u3002<\/li>\n<li>\u5f00\u542f AI Max \u540e\uff0c\u539f\u6709\u7684\u624b\u52a8\u641c\u7d22\u8bcd\uff08Exact Match\uff09\u4ecd\u7136\u6709\u6548\uff0c\u4f46\u7cfb\u7edf\u53ef\u80fd\u4f1a\u81ea\u52a8\u751f\u6210\u66f4\u5bbd\u6cdb\u7684\u5339\u914d\u8bcd\uff0c\u6ce8\u610f\u89c2\u5bdf\u641c\u7d22\u8bcd\u62a5\u544a\uff0c\u9632\u6b62\u65e0\u6548\u6d41\u91cf\u3002<\/li>\n<\/ul>\n<h3>\u8d39\u7528\u4e0e\u6027\u4ef7\u6bd4<\/h3>\n<p>AI Max for Shopping \u672c\u8eab\u4e0d\u6536\u53d6\u989d\u5916\u8d39\u7528\uff0c\u8ba1\u8d39\u4ecd\u7136\u57fa\u4e8e <code>CPC<\/code> \u6216 <code>ROAS<\/code> \u76ee\u6807\u3002\u5b9e\u6d4b\u4f53\u611f\uff1a\u5f00\u542f\u540e\u5e73\u5747 <strong>CTR \u63d0\u5347 15%~25%<\/strong>\uff0c<strong>\u8f6c\u5316\u7387\u63d0\u5347 8%~12%<\/strong>\uff0c\u800c\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff08CPC\uff09\u57fa\u672c\u6301\u5e73\u6216\u7565\u6709\u4e0b\u964d\u3002<\/p>\n<h3>\u4f60\u73b0\u5728\u5c31\u8be5\u505a\u7684 3 \u4ef6\u4e8b<\/h3>\n<ul>\n<li>\u767b\u5f55 Google Ads\uff0c\u786e\u8ba4\u6240\u6709\u5546\u54c1\u5728 Merchant Center \u5df2\u6dfb\u52a0\u8be6\u7ec6\u5c5e\u6027\uff08\u6750\u8d28\u3001\u67d4\u8f6f\u5ea6\u3001\u7248\u578b\u7b49\uff09\u3002<\/li>\n<li>\u5728\u73b0\u6709 Shopping Campaign \u4e2d\u201c\u4e00\u952e\u5347\u7ea7\u201d\u5230 <code>AI Max for Shopping<\/code>\uff0c\u5e76\u5f00\u542f <code>Final URL Expansion<\/code>\u3002<\/li>\n<li>\u76d1\u63a7\u65b0\u751f\u6210\u7684\u6587\u6848\u548c FUE \u843d\u5730\u9875\u8868\u73b0\uff0c\u5fc5\u8981\u65f6\u5fae\u8c03\u6587\u6848\u6216\u5173\u95ed FUE\uff0c\u786e\u4fdd\u8f6c\u5316\u7387\u6301\u7eed\u63d0\u5347\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u63a8\u51fa AI Max for Shopp&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1064","post","type-post","status-publish","format-standard","hentry","category-4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>\u4f7f\u7528AI Max\uff0cShopping\u5e7f\u544a\u8f6c\u5316\u63d0\u534730% - RICHU\u8de8\u5883<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/ai.richu-kjsy.com\/index.php\/2026\/05\/02\/\u4f7f\u7528ai-max\uff0cshopping\u5e7f\u544a\u8f6c\u5316\u63d0\u534730\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta 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