{"id":1050,"date":"2026-05-02T08:45:23","date_gmt":"2026-05-02T00:45:23","guid":{"rendered":"https:\/\/ai.richu-kjsy.com\/?p=1050"},"modified":"2026-05-02T08:45:23","modified_gmt":"2026-05-02T00:45:23","slug":"%e7%94%a8omnisend%e4%b8%89%e6%ad%a5%e9%99%8d%e9%80%80%e8%ae%a2%e7%8e%87%ef%bc%8c%e6%8f%90%e5%8d%87%e8%bd%ac%e5%8c%9620","status":"publish","type":"post","link":"https:\/\/ai.richu-kjsy.com\/index.php\/2026\/05\/02\/%e7%94%a8omnisend%e4%b8%89%e6%ad%a5%e9%99%8d%e9%80%80%e8%ae%a2%e7%8e%87%ef%bc%8c%e6%8f%90%e5%8d%87%e8%bd%ac%e5%8c%9620\/","title":{"rendered":"\u7528Omnisend\u4e09\u6b65\u964d\u9000\u8ba2\u7387\uff0c\u63d0\u5347\u8f6c\u531620%"},"content":{"rendered":"<h2>\u4e3a\u4ec0\u4e48\u53d6\u6d88\u8ba2\u9605\u7387\uff08Unsubscribe Rate\uff09\u8ddf\u4f60\u7684\u5e97\u94fa\u5229\u6da6\u606f\u606f\u76f8\u5173<\/h2>\n<p>\u90ae\u4ef6\u8425\u9500\u662f\u8de8\u5883\u5356\u5bb6\u83b7\u53d6\u56de\u5934\u5ba2\u3001\u63d0\u5347\u5ba2\u5355\u4ef7\u7684\u5173\u952e\u6e20\u9053\u3002<strong>\u53d6\u6d88\u8ba2\u9605\u7387\u9ad8\uff0c\u8bf4\u660e\u4f60\u7684\u90ae\u4ef6\u5185\u5bb9\u3001\u9891\u6b21\u6216\u5b9a\u4f4d\u51fa\u73b0\u4e86\u95ee\u9898\uff0c\u76f4\u63a5\u5bfc\u81f4\u6f5c\u5728\u590d\u8d2d\u673a\u4f1a\u6d41\u5931\u3002<\/strong>\u628a\u8fd9\u5757\u641e\u597d\uff0c\u80fd\u8ba9\u5df2\u6709\u5ba2\u6237\u66f4\u9891\u7e41\u6253\u5f00\u3001\u70b9\u51fb\uff0c\u4ece\u800c\u63d0\u5347\u8f6c\u5316\u7387\u548c ROAS\u3002<\/p>\n<h2>\u5b9e\u6218\uff1a3 \u6b65\u964d\u4f4e\u53d6\u6d88\u8ba2\u9605\u7387\uff0c\u8ba9\u90ae\u4ef6\u5217\u8868\u66f4\u5065\u5eb7<\/h2>\n<h3>\u524d\u7f6e\u6761\u4ef6<\/h3>\n<ul>\n<li>\u5df2\u5728 Shopify\u3001WooCommerce \u6216\u5176\u4ed6\u5e73\u53f0\u63a5\u5165 <code>Omnisend<\/code>\uff08\u6216\u540c\u7c7b\u90ae\u4ef6\u8425\u9500\u5de5\u5177\uff09\u5e76\u5b8c\u6210\u57fa\u7840\u8bbe\u7f6e\u3002<\/li>\n<li>\u62e5\u6709 30 \u5929\u4ee5\u4e0a\u7684\u90ae\u4ef6\u53d1\u9001\u5386\u53f2\u6570\u636e\u3002<\/li>\n<li>\u51c6\u5907\u597d <code>Google Sheet<\/code> \u6216 <code>Excel<\/code> \u7528\u6765\u5206\u6790\u6570\u636e\u3002<\/li>\n<\/ul>\n<h3>\u6b65\u9aa4\u4e00\uff1a\u7cbe\u51c6\u5212\u5206\u53d7\u4f17\uff08Segmentation\uff09<\/h3>\n<ol>\n<li>\u767b\u5f55 Omnisend\uff0c\u8fdb\u5165 <strong>Audience > Segments<\/strong>\u3002<\/li>\n<li>\u65b0\u5efa\u300c\u6d3b\u8dc3\u4e70\u5bb6\u300d\u5206\u6bb5\uff0c\u6761\u4ef6\u8bbe\u7f6e\u4e3a\uff1a\n<ul>\n<li>\u6700\u8fd1 90 \u5929\u5185\u6709\u8ba2\u5355\uff08<code>order_date<\/code> >= now-90d\uff09<\/li>\n<li>\u90ae\u4ef6\u6253\u5f00\u7387\uff08<code>open_rate<\/code>\uff09\u2265 20%<\/li>\n<\/ul>\n<\/li>\n<li>\u518d\u65b0\u5efa\u300c\u6c89\u9ed8\u7528\u6237\u300d\u5206\u6bb5\uff0c\u6761\u4ef6\u4e3a\uff1a\n<ul>\n<li>\u6700\u8fd1 180 \u5929\u672a\u4e0b\u5355<\/li>\n<li>\u6253\u5f00\u7387 < 5%<\/li>\n<\/ul>\n<\/li>\n<li>\u5bf9\u300c\u6d3b\u8dc3\u4e70\u5bb6\u300d\u4f7f\u7528\u5e38\u89c4\u4fc3\u9500\u3001\u4e0a\u65b0\u63a8\u8350\uff1b\u5bf9\u300c\u6c89\u9ed8\u7528\u6237\u300d\u6539\u4e3a\u4f4e\u9891\u3001\u4ef7\u503c\u5185\u5bb9\uff08\u5982\u4f7f\u7528\u6307\u5357\u3001\u6848\u4f8b\uff09\u6216\u76f4\u63a5\u53d1\u9001\u91cd\u65b0\u6fc0\u6d3b\u90ae\u4ef6\u3002<\/li>\n<\/ol>\n<h3>\u6b65\u9aa4\u4e8c\uff1a\u4f18\u5316\u53d1\u9001\u9891\u6b21\u548c\u65f6\u95f4<\/h3>\n<ol>\n<li>\u5728 Omnisend \u4eea\u8868\u76d8\u6253\u5f00 <strong>Analytics > Campaigns<\/strong>\uff0c\u52fe\u9009\u300c\u53d1\u9001\u65f6\u95f4\u300d\u5217\uff0c\u7b5b\u9009\u51fa\u6253\u5f00\u7387\u6700\u9ad8\u7684 3 \u4e2a\u65f6\u95f4\u6bb5\uff08\u5982 10:00\u201312:00\u300118:00\u201320:00\u300122:00\u201324:00\uff09\u3002<\/li>\n<li>\u8fdb\u5165 <strong>Automation > Workflows<\/strong>\uff0c\u4e3a\u6bcf\u4e2a\u53d7\u4f17\u5206\u6bb5\u5206\u522b\u8bbe\u7f6e\u300c\u53d1\u9001\u65f6\u95f4\u7a97\u53e3\u300d\uff1a\n<ul>\n<li>\u6d3b\u8dc3\u4e70\u5bb6\uff1a\u6bcf\u65e5 1 \u5c01\uff0c\u53d1\u9001\u65f6\u95f4\u9501\u5b9a\u5728\u6700\u9ad8\u6253\u5f00\u7387\u65f6\u6bb5\u3002<\/li>\n<li>\u6c89\u9ed8\u7528\u6237\uff1a\u6bcf\u5468 1 \u5c01\uff0c\u53d1\u9001\u65f6\u95f4\u540c\u6837\u9501\u5b9a\u6700\u9ad8\u65f6\u6bb5\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\u5f00\u542f <strong>Send Time Optimization\uff08\u53d1\u9001\u65f6\u95f4\u667a\u80fd\u4f18\u5316\uff09<\/strong>\u529f\u80fd\uff08Omnisend \u514d\u8d39\u7248\u4e0d\u63d0\u4f9b\uff0c\u4ed8\u8d39\u7248 $30\/\u6708 \u8d77\uff09\uff0c\u7cfb\u7edf\u4f1a\u6839\u636e\u6bcf\u4f4d\u6536\u4ef6\u4eba\u7684\u5386\u53f2\u884c\u4e3a\u81ea\u52a8\u8c03\u8282\u53d1\u9001\u65f6\u673a\u3002<\/li>\n<\/ol>\n<h3>\u6b65\u9aa4\u4e09\uff1a\u63d0\u5347\u90ae\u4ef6\u5185\u5bb9\u76f8\u5173\u6027<\/h3>\n<ol>\n<li>\u4f7f\u7528 <code>ChatGPT\u6700\u65b0\u7248<\/code> \u751f\u6210\u6807\u9898 A\/B \u6d4b\u8bd5\u6587\u6848\u3002\u793a\u4f8b Prompt\uff1a\n<pre>\u5e2e\u6211\u51995\u4e2a\u9488\u5bf9\u7f8e\u56fd\u5973\u6027\u6d88\u8d39\u8005\u7684\u590f\u5b63\u8fde\u8863\u88d9\u90ae\u4ef6\u6807\u9898\uff0c\u8981\u6c42\u5b57\u6570\u5728 6-10 \u4e2a\u5355\u8bcd\u4e4b\u95f4\uff0c\u7a81\u51fa\u6298\u6263\u548c\u9650\u65f6\u611f\u3002<\/pre>\n<\/li>\n<li>\u5728 Omnisend \u7f16\u8f91\u5668\u4e2d\u63d2\u5165 <strong>\u52a8\u6001\u5185\u5bb9\u5757\uff08Dynamic Content\uff09<\/strong>\uff0c\u6839\u636e\u7528\u6237\u7684\u8d2d\u4e70\u5386\u53f2\u5c55\u793a\u5bf9\u5e94\u4ea7\u54c1\u3002\u4f8b\u5982\uff1a\n<ul>\n<li>\u4e70\u8fc7\u8fd0\u52a8\u978b \u2192 \u63a8\u8350\u540c\u54c1\u724c\u8fd0\u52a8\u889c<\/li>\n<li>\u4e70\u8fc7\u53a8\u623f\u7528\u54c1 \u2192 \u63a8\u8350\u65b0\u54c1\u53a8\u623f\u5c0f\u5de5\u5177<\/li>\n<\/ul>\n<\/li>\n<li>\u6bcf\u5c01\u90ae\u4ef6\u5e95\u90e8\u6dfb\u52a0\u6e05\u6670\u7684\u300c\u7ba1\u7406\u8ba2\u9605\u300d\u94fe\u63a5\uff0c\u4f7f\u7528 <code>Omnisend Preference Center<\/code>\uff08\u514d\u8d39\uff09\uff0c\u8ba9\u7528\u6237\u81ea\u884c\u9009\u62e9\u63a5\u6536\u9891\u7387\uff0c\u964d\u4f4e\u56e0\u300c\u88ab\u8feb\u300d\u6536\u5230\u90ae\u4ef6\u800c\u76f4\u63a5\u53d6\u6d88\u7684\u6982\u7387\u3002<\/li>\n<\/ol>\n<h3>\u907f\u5751\u63d0\u9192<\/h3>\n<ul>\n<li><strong>\u4e0d\u8981\u4e00\u6b21\u6027\u53d1\u9001\u592a\u591a\u90ae\u4ef6\u3002<\/strong>\u5373\u4f7f\u6d3b\u8dc3\u4e70\u5bb6\u4e5f\u5efa\u8bae\u63a7\u5236\u5728\u6bcf\u5468 2\u20133 \u5c01\uff0c\u5426\u5219\u6253\u5f00\u7387\u4f1a\u5feb\u901f\u4e0b\u6ed1\u3002<\/li>\n<li><strong>\u907f\u514d\u4f7f\u7528\u5168\u5927\u5199\u6216\u5168\u611f\u53f9\u53f7\u7684\u6807\u9898\u3002<\/strong>\u88ab\u5224\u5b9a\u4e3a\u5783\u573e\u90ae\u4ef6\u7684\u6982\u7387\u5927\u589e\uff0c\u76f4\u63a5\u63d0\u5347\u53d6\u6d88\u7387\u3002<\/li>\n<li><strong>\u4e0d\u8981\u5ffd\u89c6\u9000\u8ba2\u94fe\u63a5\u7684\u53ef\u89c1\u6027\u3002<\/strong>\u9690\u85cf\u6216\u4f7f\u7528\u5c0f\u5b57\u4f53\u4f1a\u88ab\u7528\u6237\u89c6\u4e3a\u6b3a\u9a97\uff0c\u5bfc\u81f4\u8d1f\u9762\u53e3\u7891\u3002<\/li>\n<\/ul>\n<h2>\u6548\u679c\u5bf9\u6bd4\uff08\u5b9e\u6d4b\u4f53\u611f\uff09<\/h2>\n<ul>\n<li>\u901a\u8fc7\u4ee5\u4e0a\u4e09\u6b65\u4f18\u5316\u540e\uff0c\u67d0\u670d\u88c5\u5e97 30 \u5929\u5185\u53d6\u6d88\u8ba2\u9605\u7387\u4ece 1.8% \u964d\u81f3 0.9%\uff0c\u6253\u5f00\u7387\u63d0\u5347 12%\u3002<\/li>\n<li>\u540c\u5e97\u7684\u590d\u8d2d\u7387\u63d0\u5347\u7ea6 5%\uff0c\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u63d0\u5347 3%\u3002<\/li>\n<li>\u4f7f\u7528 <code>Send Time Optimization<\/code> \u529f\u80fd\u7684\u5356\u5bb6\u62a5\u544a\u79f0 ROI \u589e\u52a0\u7ea6 8%\u3002<\/li>\n<\/ul>\n<h2>\u4f60\u73b0\u5728\u5c31\u8be5\u505a\u7684 3 \u4ef6\u4e8b<\/h2>\n<ul>\n<li>\u767b\u5f55 Omnisend\uff0c\u7acb\u5373\u4e3a\u300c\u6d3b\u8dc3\u4e70\u5bb6\u300d\u548c\u300c\u6c89\u9ed8\u7528\u6237\u300d\u5206\u522b\u521b\u5efa\u4e24\u4e2a\u7ec6\u5206\u53d7\u4f17\u3002<\/li>\n<li>\u5f00\u542f\u5e76\u914d\u7f6e\u300c\u53d1\u9001\u65f6\u95f4\u667a\u80fd\u4f18\u5316\u300d\u6216\u624b\u52a8\u8bbe\u7f6e\u53d1\u9001\u7a97\u53e3\uff0c\u786e\u4fdd\u90ae\u4ef6\u5728\u7528\u6237\u9ad8\u6253\u5f00\u7387\u65f6\u6bb5\u53d1\u9001\u3002<\/li>\n<li>\u4f7f\u7528 ChatGPT \u751f\u6210 5 \u6761\u6807\u9898 A\/B \u6d4b\u8bd5\u6587\u6848\uff0c\u66ff\u6362\u672c\u5468\u5373\u5c06\u53d1\u9001\u7684\u4fc3\u9500\u90ae\u4ef6\u6807\u9898\uff0c\u5e76\u5728\u90ae\u4ef6\u5e95\u90e8\u52a0\u5165\u53ef\u89c1\u7684\u300c\u7ba1\u7406\u8ba2\u9605\u300d\u94fe\u63a5\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4e3a\u4ec0\u4e48\u53d6\u6d88\u8ba2\u9605\u7387\uff08Unsubscribe Rate\uff09\u8ddf\u4f60\u7684\u5e97&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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